The Culture Target
- Male Audience (18-25) with disposable income, enjoys using betting books like skybet, betfair and betway.
- Has a deep knowledge and/or personal experience with Esports, a former competitor or aspiring a pro-gamer.
- Has a deep knowledge and/or personal experience with Crypto-Currency, a stock portfolio or aspiring investor in the market.
- Can we take sportsbets success with the open bet and casino market and deliver a more tailored experience to Esports.
- Does Esports need to be treated separately to other betting books.
- Can we match/beat our competitors for fairness, markets and fun-factor in Esports.
- What does Esports betting look like?
- Create a Identity system that embodies a versatile wordmark that fits in with the culture targets expectations.
- Design a prototype for an Esports Betting app that applies culture target expectations towards a betting app, is immersive / allows for immersion.
- Simplify the depositing, withdrawal process for Crypto-Currency.