The Client



Joshua Brandon

Services Used

Identity Design, Brand Strategy, Web design.

The Culture Target

  • Family orientated individuals
  • Has disposable income/ savings or earns above average salary.
  • Home Owners or Property developers looking to reshuffle/ expand space or update their current units.
  • From the East midlands area

The Ask

  • Be the home improvements company that ‘looks nothing like one’
  • Have an identity that remains open and adaptive
  • Use a tone of voice that vocalises the owners personality within the brand.
  • Create optimal Brand Touch points.