Identity Design, Brand strategy, Web design
The Culture Target
- Young adults and indie business owners
- Customers who seek Character, colour and story telling artefacts.
- Customers who value quality over quantity and love ‘bang for their buck’
- Has an interest in photography, art and design.
- Create an Identity that is neutrally soften up with a bright/colourful palette that is exciting and playful
- Strategic tone of voice that is youthful, fun and a little edgy.
- Ecommerce website that focuses on giving artist collaborations attention, quick access to best sellers and gift ideas.
- A soften up sans serif identity that feels both commercial and on trend.
- Playful bright colour palette using a mint green as a staple colour to represent fresh, Eco friendly and natural substance.
- A firm but gentle tone of voice that embodies character and neutrality.
- An Ecommerce website that hits all of the vocalised objective points, quick pay options and mobile functionality.