Jamie Harris


Identity Design, Brand strategy, Web design

The Culture Target

  • Young adults and indie business owners
  • Customers who seek Character, colour and story telling artefacts.
  • Customers who value quality over quantity and love ‘bang for their buck’
  • Has an interest in photography, art and design.


  • Create an Identity that is neutrally soften up with a bright/colourful palette that is exciting and playful
  • Strategic tone of voice that is youthful, fun and a little edgy.
  • Ecommerce website that focuses on giving artist collaborations attention, quick access to best sellers and gift ideas.


  • A soften up sans serif identity that feels both commercial and on trend.
  • Playful bright colour palette using a mint green as a staple colour to represent fresh, Eco friendly and natural substance.
  • A firm but gentle tone of voice that embodies character and neutrality.
  • An Ecommerce website that hits all of the vocalised objective points, quick pay options and mobile functionality.